Evaluation of Primary School Teachers and Students Opinions About Conscious Consumerism

Volume 8 Issue 2 (March 2023)
Nur Leman BALBA─×
Pages: 180-194 Download Count : 432 View Count: 757 DOI Number 10.24331/ijere.1219830 Facebook Share on Google+ Save to Zotero Save to Mendeley


The aim of this study was to present the conscious consumerism perceptions and behaviors of second grade elementary school students and teachers. For this reason, a basic qualitative research design was used in the study. The aim of basic qualitative research is to focus on how individuals give meaning to the reality in the social world. Participants were selected using the criterion sampling strategy, which is a purposive sampling method. The study was conducted with 48 second grade students studying at a school in a district with an average socioeconomic level in the 2020-2021 academic year. Twenty-one of the participants were girls, and 27 of them were boys. The data of the study were collected from the students by instructing them to draw pictures about conscious consumerism and explain the picture they drew, and open-ended questions were asked to the teachers. Three of the teachers were women, and two of them were men. In the examinations of the data on conscious consumerism perceptions, from among the six emerging themes, only the theme of “wishes and needs” was expressed by both students and teachers.


  • Conscious consumerism
  • life science lesson
  • primary school teachers
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